Sample Marketing Email Template for Cleaning Services

Advertising your cleaning business does not have to be fancy. In fact, there are plenty of free methods. Email campaigns can be just as effective using plain text emails and letting your message speak for itself.

If you’re short on time (and budget), email marketing templates make a lot of sense. Use the sample marketing email template for cleaning services below to advertise your business to prospective clients.

Email Template for Cleaning Services

What Makes a Good Email for Cleaning Services

There are three parts of what makes a good marketing email for cleaning services. Introduction, value proposition, and call to action. You need all three to construct an effective cleaning proposal email.

1. Introduction

The first part of a marketing email for cleaning services is the introduction. Here, not only do you introduce yourself as a cleaning service (or business), but you tell your potential client the reason for contacting them.

2. Value proposition

Your cleaning business value proposition tells a customer the reasons why your service is best suited for that particular customer. The value proposition should be communicated to customers in your marketing email or proposal. While keeping things short, you need to communicate three things:

1. How your cleaning service will benefit them.
2. How your cleaning service is different from the competition.
3. How your clients think of you (and your cleaning business).

If you cannot communicate your cleaning service’s value proposition in your marketing emails, then you have less success rate to convince them to hire you. Let’s talk about all three aspects in greater detail.

How your cleaning service will benefit them

For someone marketing a cleaning service, it’s easy to forget that a real human being will decide to hire you and pay you the money. Often, most people talk about themselves too much without talking about how their business will benefit their customers. Be different and talk about them instead.

In any case, be specific enough that your potential client can picture what improvement will look like after hiring your cleaning service. For instance, at a house, a cleaner space means less time worrying about allergies and more time to spend with family. A clean and sanitized space is now more important than ever.

How your cleaning service is different

Based on research Proposify conducted in partnership with Swept, 48% of cleaning company and business owners say they have no clear way to differentiate themselves from the competitors.

Telling your prospective clients what makes you different should not be listed in many pages. In fact, you should be able to tell how you’re different in one sentence. Think of it as an elevator pitch.

If you’re not sure what makes you different, think about the processes in your cleaning business that impact customer satisfaction. Do you have low cleaner turnover rates because you treat your employees so well?

That certainly benefits the customer, but if this is the first time your prospective client hired a cleaning company, you may need to explain how you make it a great place to work and why it matters.

How your clients think of you

Having the confidence to say that your cleaning service is the best is great, but it’s what your clients think of you that matters. This shows you that your cleaning business has walked the walk.

This is where customer testimonials come in. Every good cleaning service proposal has social proof sprinkled throughout. Reviews, case studies, ratings, endorsements, and number of customers are all part of social proof that influence people’s buying decision in a positive way.

Try to include testimonials from similar customers. For example, if the proposal you’re working on is for an office building, choose a testimonial from another office building that you clean, if possible. If not, try to look for a testimonial that speaks to the same pain points your prospective client need solutions for.

3. Call to action

The last section is the call-to-action. It is the part that tells your prospective client what happens next. Without a clear CTA, people may struggle to see the route to buying a product or signing up for a service. When it comes to cleaning services, you have two options: booking a call or booking an appointment.

The best scenario is setting a specific time to stop by and visit. This gives you the best chance to convince them about your cleaning service in person because there is nothing better than a real human connection.

Land clients the right way

And there you have it, a simple example of a marketing email for cleaning services. We’ve also broken down what makes a good marketing email. Use the above sample email to market your cleaning services.

If this is your first attempt at starting a cleaning business, we recommend the House Cleaning University course, where they literally take you by the hand and show you step-by-step the exact same tips, tricks, and secrets that helped the founder reach $2,000 a week in just a few short months.

Related articles:

• Why start a cleaning business
• Can cleaning business make you rich?
• Cleaning business supplies checklist