Cleaning Business Description Sample: How to Make One

A cleaning business description is a short and concise way to communicate what you offer to your potential customers, including what makes your cleaning business different. In this post, you will learn how to craft a simple cleaning business description. There is also a template for you to use.

Cleaning business description example

If you are short on time, you can use the template below to craft your cleaning business description. In addition to the template, there is an example and a shortened version for you to use.

Template

(Business name) provides (service, search term). We have been serving the (city, state) for more than (time in business). (Value statement.)

Example

Marie’s Cleaning provides expert residential cleaning, commercial cleaning, and janitorial services. We are a family business and have been serving the Austin, TX area for more than 20 years. We are the one stop shop for all your home or office cleaning needs.

Shortened version

Family-run one-stop shop for all your home or office cleaning needs.

What should you include in your cleaning business description?

You can include different aspects of your cleaning business in your description, depending on how long or short it is. Here are several things you can include in your cleaning business description:

• Mission statement - A short statement that tells why the company exists.
• Goals and objectives - Business goals and the objectives or steps to achieve those goals.
• Business philosophy - The fundamental principle for which your company is formed.
• Industry - Describe the cleaning industry, including the growth prospects and the opportunities.
• Strengths - The strengths of your company and the advantages it has over its competition.
• Legal structure - Specify whether your business is a sole proprietorship, partnership, limited liability company or a corporation.
• Target market - A brief description of your target market and how you plan to approach it.
• Closing summary - Write it as an introduction to create the first impression, so that your target audience wants to know more about your business.

How to write a cleaning business description

What is a cleaning business description? It’s an overview of your cleaning company and how it’s different from your competitors. Your cleaning business description needs to be an engaging introduction to your brand. Here is how to write one that works for your cleaning business in 5 simple steps:

1. Start with the basics

The goal of a cleaning business description is to introduce any reader to your company QUICKLY. List out the basic information that you’ll need to include. Here’s what needs to go in your business description:

• What your cleaning company name is
• What your cleaning business does
• What value your cleaning business offers
• Where your cleaning business is located

All of the above are essential information that anyone needs to know in order to understand your cleaning business, and hopefully consider how you can help them. Include your cleaning business name and location. Talk about what you value and maybe, tell them that your company is a family-owned business.

2. Check out other cleaning business descriptions

When in doubt, it’s okay to take a look at other cleaning business descriptions. You can take a page or two from successful cleaning companies and use their descriptions for your inspiration.

As you can see in the example above, MaidPro did an excellent job of grabbing the attention of the audience with the first sentence. It’s funny yet delivers the message that you can rely on their services.

Then, they communicated how big their cleaning business is and how long they have been around. Once the basics are done, they tell you what they do specifically. While the last part is optional, they share with you who is their founder and who is their CEO right now during this time. 

You can use their cleaning business description as an example.

3. Choose your keywords and phrases wisely

In this day and age, your cleaning business description must be visible on the internet, including review sites, listing sites, and social media platforms. In fact, the internet is free advertising for your cleaning business.

This is why choosing your keywords wisely would mean the difference between being found online or getting lost in obscurity. You need to make sure your cleaning business description is keyword-optimized.

You can look at keyword volume for Google, Bing, and other search platforms by using a keyword tool. This can help you optimize your cleaning business descriptions on those sites.

Placing keywords strategically can help your social media profiles and listings come up on the search results page as well as your website. And that means you get more eyeballs and potential customers.

Last but not least, use words that describe your cleaning business. Adding one or two words in your cleaning business description may look simple, but will dramatically change how people see your brand for the better.

Here are words and phrases that best describe a cleaning business:

• Affordable
• All-Natural
• Confident
• Consistent
• Cost-Effective
• Dedicated
• Dependable
• Determined
• Eco-Conscious
• Eco-Friendly
• Environmentally Friendly
• Exceptional
• Green
• Honest
• Reliable
• Safe Cleaning
• Satisfaction Guarantee
• Second to none
• Sustainable
• Unique
• Unmatched

By combining strategic keywords with phrases that describe your cleaning business, not only will your brand be found, but people will most likely see it in a more positive way. Don’t underestimate the power of words.

4. Always use “active voice”

This might seem over the top but bare with use. Your cleaning business description should show your readers what your business does and how it does it well. Why wouldn’t you take every opportunity to make your business active when you only have a few sentences anyway?

That’s why it’s crucial to avoid passive voice and stick to active voice instead.

Passive voice is when your sentence is structured so that the subject is receiving the action. Take this simple example: The floor was cleaned and steam mopped using eco-friendly methods.

So who cleaned that floor? It’s unclear.

Active voice is when the subject of the sentence completes the action. Let’s rewrite that example in the active voice: Diana cleaned the floor and steam mopped it using eco-friendly methods.

Who cleaned that floor? Diana. It’s nice and clear.

The point is that you want your cleaning business description to be nice and clear. State boldly what your cleaning business is doing and what it can do for your customers by using active voice.

5. Make your description is on-brand

Your cleaning business description is an opportunity to introduce your company, right? This means that it should include introducing your brand identity, too. You should write your description in your brand voice.

For example, if your brand voice is casual and friendly, use some light-hearted humor in your description. If your brand is more serious and formal, then make sure your business description is crisp and authoritative.

Optimize your cleaning business description for social media

Once you’ve crafted your cleaning business description, you may not be able to fit it into each social media profile. This is because some social media apps have a character limit. Here’s the list of character limits:

• Facebook descriptions can be no longer than 255 characters.
• Instagram descriptions can be no longer than 150 characters.
• Twitter business descriptions can be no longer than 160 characters.

Only LinkedIn, Yelp, and Google My Business gives you more room to character limits to work with. Ideally, your cleaning business description will be longer that 300 words. However, you can pull out sections or create shorter versions for certain social profiles with lower character limits, like Facebook, Twitter, or Instagram.

It’s also a best practice to include your location information here so people viewing your social media account know where you’re located. For Twitter, a hashtag or two doesn’t hurt if it’s relevant!

Land your first 10 clients through clever descriptions

Equally important with crafting a clever cleaning business description is a proven business blueprint. A step-by-step plan from someone who has made success in the cleaning business is valuable, especially if this is your first time starting a cleaning business. Learn more about the House Cleaning University course.

Related articles:

• Is a cleaning business profitable?
• How to start a cleaning business in Florida
• How to start a cleaning business in Ohio